In the end of 2006 the Politikfabrik made an analysis  of the merchandise potential of the public transportation service in Berlin. They analysed how other metropols worldwide advertise and sell their company products. Besides the offered products and the possible ways of shipping- and ordering goods were examined. The interpretation of these information made it possible to develop a conceptproposal for a BVG-merchandising campaign that speaks especially to young people by closer connecting the BVG to Berlin.